Alvaro Lourenço

Alvaro Lourenço

Brazil
1K followers 500+ connections

About

From IC to management roles I learned to scale organizational impact through the…

Activity

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Experience

Education

  •  Graphic

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  • A

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    DESIGN OF DIGITAL ARTIFACTS
    Dissertation: Conceiving patentable interaction methods for virtual reality ecosystems
    Orientation by Wilson Prata (Anthropologist PhD and UX researcher)

Projects

  • Clicaço! website

    A site to showcase some of the agency portfolios. Initially featuring 5 showcases plus service and methodology sections. Fully deployed to the cloud, it also includes search engine optimization and social optimization for Facebook, Twitter, Google+, YouTube and Vimeo.

    Other creators
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  • Websim for smartphones and tablets

    This project aims to adapt every feature of the standard, desktop service, Websim for mobility.
    This is a two version project, with specifics to each device.

    Other creators
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  • Websim - redesign and improvements

    Second major upgrade pack for the Websim service. This one included a complete redesign of the platform, with a bundle of new features: new content editor; customized menus; files attached for download; one additional layout mode; social media integration (Facebook, Twitter and Orkut); organic search engine optimization; and a full set of promotional contents.

    Other creators
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  • Clicaço! - Brand repositioning

    Process that transformed the name Magna Saga into the new, rethought one. The deliverables featured a new concepts, logo, professional card, mail signatures and desk material.

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  • Clicaço! - rebranding

    Process that transformed the prior name, Magna Saga, into the new rethought one. The deliverables featured a new concept, logo, business card, mail signatures, desk material and web domains research.

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  • Filmeria - social movie network

    This project is an experiment for a smartphone app development. We were willing to test us against the app narrative, the startup mindset, the business thinking and UX development. In the process we were looking to spot undiscovered challenges, approach to new technologies, unveil major production issues.

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  • Websim - experimentation booth for SEBRAE entrepreneur expo

    Concept and administration for a 3 day event in Expominas, Belo Horizonte. Occasion in which Websim service could be hands-on demonstrated for near 800 small business entrepreneurs.

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  • Websim - identity and service improvements

    Websim service was being marketed for its first year already, yet lacking a proper commercial flag. We managed to create one, also rolling in a custom integrated analytics service and a free trial program. It was the very first time Websim marketed itself openly, on the internet.

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  • Redecar software

    Companion software for Windows, intended to help car/vehicle dealers to meet customers inside Quero Meu Carro website. The solution integrated unique features in its market, such as ad/vehicle creation and management, real-time prospect communications, contract and legal support, financial profile approvals, bank sponsorship and more.

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  • Fundação Torino - quiz game

    A branded intervention to enhance Fundação Torino's presence in the annual Brazil-Italy cultural fest, in Belo Horizonte. The game entertained participants as they got involved with information about the italian culture.

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  • Redecar companion software

    Companion software for Windows, intended to help car/vehicle dealers to meet customers inside Quero Meu Carro website. The solution included some unique features in its market landscape: vehicle/ad creation and management, dedicated CRM, real-time prospect communications, contract and legal support, financial profile approvals, bank sponsorship and more.

    Other creators
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  • Quero Meu Carro - media publishing platform

    Development of a media support for Quero Meu Carro, allowing partners to easily publish many kind of contents to the internet. A year later we continued evolving this project, which then became the Websim online service.

    Other creators
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  • Quero Meu Carro - vehicle classifieds online

    Development of the website experience for Redecar Brasil, featuring enhanced usability and seamless integration with the companion software.

    Other creators
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  • Sonic - time management app

    An app built with Adobe AIR to track the time usage of development teams. It measured overall accuracy for individual schedules, focus and production levels.

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  • Status - Adobe Flash CS panel

    Status is a custom panel for Adobe Flash IDE that helps designers to generate code for complex asset instantiations. (e.g.: up, over, down, move, and more)

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  • ProSoluTi - identity

    Brand concept, logo, business card, desk material and domain research/registration for the Oficina do Palm's newborn IT operation.

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  • Oficina do Palm - brand repositioning and website

    New brand concepts, flyers, business cards, and desk graphic materials. The site featured an institutional presentation, plus custom CMS and CRM to support Oficina do Palm's technical assistance operations.

    Other creators
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  • Redecar - digital strategy and competitor research

    Preliminary studies aimed to build the next generation experience for vehicle classifieds online. The study ranged 6 major brazilian markets and 25 distinct competitors.

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  • La Cancha - website

    Website that showcased the thematic bar by featuring event schedules and night coverages integrated to the 4 bar areas (lounge, club, brewery and game room).

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  • Ingleza - rebranding video

    A institutional video to showcase the new Ingleza brand and values. The brand switched from a closed "home comfort care" to an open "conscious world care" mindset. We managed to present these new values as we pointed new directions to further brand conceptual developments.

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  • Ingleza - Formula Max video

    Promotional video to showcase Formula Max concepts and the automotive product line for Ingleza's booth inside ABAD's wholesale annual expo.

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  • Freelance projects

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    In Belo Horizonte, I've personally attended brands like Ingleza, Atlantica/Quality Hotels, AMCHAM, Correios, Cogumelo Records and Cefet, providing a wider range of design deliverables: logos, event materials, websites, motion graphics and e-mail campaigns.

  • a4 Propaganda

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    Collaborated with the agency, web designing for footwear brands like: Amazonas, Tribo dos Pés, Braddock, Freeway, Romanus and Score. I was also in charge of updating the UOL - Cidades Online website along that year. I quit the agency to switch my studies from UNIFRAN (Franca) to PUC Minas (Belo Horizonte).

    See project

Test Scores

  • IELTS

    Score: Band 7.0 → CEFR C1

    6.0 → Listening
    8.5 → Reading
    6.0 → Writing
    7.5 → Speaking

    takeielts.britishcouncil.org
    Test report form number: 17BR000006BRAA343G

  • BULATS

    Score: 93/100 → CEFR C2

    92 → Listening
    94 → Reading/Language Knowledge

    cambridgeenglish.org/es/exams-and-tests/bulats

  • Newton Paiva university entrance exam

    Score: 4th in general rank

Languages

  • English

    Full professional proficiency

  • Portuguese

    Native or bilingual proficiency

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