“During most of my career at Sidia, Alvaro was the coordinator of my UX team. The most remarkable thing for me about Álvaro as a professional is his ability to understand the big picture. He has a broad, assertive and strategic view of design, UX and the people he manages, encouraging multidisciplinarity as a tool for emancipation and I, as a designer on the team he managed, did not feel insecure or afraid of making mistakes and learning. I can say that Álvaro is one of the wisest people I've met and he has a great openness and empathy to bring out the best in people. He's a simple, authentic guy and an exceptional professional.”
About
From IC to management roles I learned to scale organizational impact through the…
Activity
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...a great honor to take a part of the Samsung Day at IFCE - Fortaleza (Nov/10th)
...a great honor to take a part of the Samsung Day at IFCE - Fortaleza (Nov/10th)
Liked by Alvaro Lourenço
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Flauzino...fiquei emocionado ao ver esta carta...tenho muito orgulho de ter participado desse momento do SIDI. Muito legal...mesmo !!!
Flauzino...fiquei emocionado ao ver esta carta...tenho muito orgulho de ter participado desse momento do SIDI. Muito legal...mesmo !!!
Liked by Alvaro Lourenço
Experience
Education
Projects
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Clicaço! website
A site to showcase some of the agency portfolios. Initially featuring 5 showcases plus service and methodology sections. Fully deployed to the cloud, it also includes search engine optimization and social optimization for Facebook, Twitter, Google+, YouTube and Vimeo.
Other creatorsSee project -
Websim for smartphones and tablets
This project aims to adapt every feature of the standard, desktop service, Websim for mobility.
This is a two version project, with specifics to each device.Other creatorsSee project -
Websim - redesign and improvements
Second major upgrade pack for the Websim service. This one included a complete redesign of the platform, with a bundle of new features: new content editor; customized menus; files attached for download; one additional layout mode; social media integration (Facebook, Twitter and Orkut); organic search engine optimization; and a full set of promotional contents.
Other creatorsSee project -
Clicaço! - rebranding
Process that transformed the prior name, Magna Saga, into the new rethought one. The deliverables featured a new concept, logo, business card, mail signatures, desk material and web domains research.
Other creatorsSee project -
Filmeria - social movie network
This project is an experiment for a smartphone app development. We were willing to test us against the app narrative, the startup mindset, the business thinking and UX development. In the process we were looking to spot undiscovered challenges, approach to new technologies, unveil major production issues.
Other creatorsSee project -
Websim - experimentation booth for SEBRAE entrepreneur expo
Concept and administration for a 3 day event in Expominas, Belo Horizonte. Occasion in which Websim service could be hands-on demonstrated for near 800 small business entrepreneurs.
Other creatorsSee project -
Websim - identity and service improvements
Websim service was being marketed for its first year already, yet lacking a proper commercial flag. We managed to create one, also rolling in a custom integrated analytics service and a free trial program. It was the very first time Websim marketed itself openly, on the internet.
Other creatorsSee project -
Redecar software
Companion software for Windows, intended to help car/vehicle dealers to meet customers inside Quero Meu Carro website. The solution integrated unique features in its market, such as ad/vehicle creation and management, real-time prospect communications, contract and legal support, financial profile approvals, bank sponsorship and more.
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Fundação Torino - quiz game
A branded intervention to enhance Fundação Torino's presence in the annual Brazil-Italy cultural fest, in Belo Horizonte. The game entertained participants as they got involved with information about the italian culture.
Other creatorsSee project -
Redecar companion software
Companion software for Windows, intended to help car/vehicle dealers to meet customers inside Quero Meu Carro website. The solution included some unique features in its market landscape: vehicle/ad creation and management, dedicated CRM, real-time prospect communications, contract and legal support, financial profile approvals, bank sponsorship and more.
Other creatorsSee project -
Quero Meu Carro - media publishing platform
Development of a media support for Quero Meu Carro, allowing partners to easily publish many kind of contents to the internet. A year later we continued evolving this project, which then became the Websim online service.
Other creatorsSee project -
Quero Meu Carro - vehicle classifieds online
Development of the website experience for Redecar Brasil, featuring enhanced usability and seamless integration with the companion software.
Other creatorsSee project -
Status - Adobe Flash CS panel
Status is a custom panel for Adobe Flash IDE that helps designers to generate code for complex asset instantiations. (e.g.: up, over, down, move, and more)
Other creatorsSee project -
ProSoluTi - identity
Brand concept, logo, business card, desk material and domain research/registration for the Oficina do Palm's newborn IT operation.
Other creatorsSee project -
Oficina do Palm - brand repositioning and website
New brand concepts, flyers, business cards, and desk graphic materials. The site featured an institutional presentation, plus custom CMS and CRM to support Oficina do Palm's technical assistance operations.
Other creatorsSee project -
Redecar - digital strategy and competitor research
Preliminary studies aimed to build the next generation experience for vehicle classifieds online. The study ranged 6 major brazilian markets and 25 distinct competitors.
Other creatorsSee project -
Ingleza - rebranding video
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Ingleza - Formula Max video
Promotional video to showcase Formula Max concepts and the automotive product line for Ingleza's booth inside ABAD's wholesale annual expo.
Other creatorsSee project -
Freelance projects
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In Belo Horizonte, I've personally attended brands like Ingleza, Atlantica/Quality Hotels, AMCHAM, Correios, Cogumelo Records and Cefet, providing a wider range of design deliverables: logos, event materials, websites, motion graphics and e-mail campaigns.
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a4 Propaganda
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Collaborated with the agency, web designing for footwear brands like: Amazonas, Tribo dos Pés, Braddock, Freeway, Romanus and Score. I was also in charge of updating the UOL - Cidades Online website along that year. I quit the agency to switch my studies from UNIFRAN (Franca) to PUC Minas (Belo Horizonte).
Test Scores
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IELTS
Score: Band 7.0 → CEFR C1
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BULATS
Score: 93/100 → CEFR C2
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Newton Paiva university entrance exam
Score: 4th in general rank
Languages
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English
Full professional proficiency
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Portuguese
Native or bilingual proficiency
Recommendations received
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Sidia Instituto de Ciência e Tecnologia (Samsung Sidia) is a name that I will never forget in my life. First of all, I would like to thanks Sidia and…
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